Apple Medieval or Apple Modern?

There's been much fanfare since the release of the IPAD and the next evolution of personal computers that are more tactile - a child's approach - in touchscreen operation. Your finger, previously limited to a 2x3 inch area of a laptop or smartphone, now "scrolling" pages of a digital "book."

Some, most notably, semiotician Umberto Eco ("The Holy War: MAC vs DOS") have contrasted Apple's mediation of technology via eye and body with medieval Catholicism's magical, iconographic experience
versus the non-mediated, mental abstraction of Calvinist Protestantism, perhaps, better demonstrated by PC interfaces.

Apple's triumph as world's biggest company (surpassing Exxon this August) actually seems more like a "Protestantizing" of Catholicism; transcendent authority accessed via material icons transformed into self-autonomy affirmed via touchscreen technology. In a de-Copernican Revolution, the galaxy recenters around the individual in the form of "bite-size" (literally) images; the touch of infinity bested by the material world, then reduced to the manipulation of jpeg.

The world becomes a view in Heidegger's critique of humanism ("The Age of the World Picture")turns out to be spot on in critiquing a shrinking spiral, where the material realm becomes a consumable; a feedback loop where the world you touch is the world you digitized. IE, you are, in a sense, in communication with yourself in an extraordinary act of virtual ventriloquism:

"Age of the World as Puppet" where the puppet & the world are collapsed.